Blizzard Saves The Season For E-tailers In Us

The snow storm that crippled the United States during the last weekend of shopping, 19 and 20 December was recorded a blessing in disguise for the e-commerce companies such as the overall online sales growth of 13 percent over the same period last year.

This was highlighted in the latest press release reported by comScore, a company that evaluates the digital world and a source for internet marketing intelligence.

The e-commerce retailers showed gradual improvement from quarter to quarter since the beginning of 2009, although the results of the third quarter marked the first ascent on the results of last year. The e-tailer has suffered a dramatic slide in sales in the fourth quarter of 2008 increased 5.6 percent compared to last year, including the holiday shopping season due to the beginning of the economic downturn in that period.

On the contrary, imposed to win the e-commerce losses of brick and mortar retailers primarily on the East Coast. Scott Bernhardt, CEO of Planalytics, the weather forecast for company provides, so that the retailers' losses were estimated at about $ 2 billion turnover. John Squire, Chief Strategy Officer at Coremetrics, a web analytics service provider finds that last-minute buyer on the East Coast had the intention of the malls had made this weekend really is no other choice than to shop online.

Junker said that in general, e-commerce sales dropped during the weekend before Christmas, because consumers were worried that their orders may not arrive on time. He added, however, online retailers a big boost this year to ensure the delivery, and increased funding.

According to comScore, the week that ended Sunday, 20th Online spending increased in December from 6 percent a new high in e-tail history to eclipse the record set only two weeks ago. Sales in the week ending 20 December amounted to $ 4.803bn to $ 4.532bn as of the previous year, and the weekend sales were at $ 767mn by 13 percent from $ 677mn last year.

The chairman of comScore had said consumer spending appears to be still online later in the season this year with some very strong spending day in the last week, including the heaviest online spending day in history Tuesday 15 December, for $ 913mn. ComScore online sales data for the first 50 days of the holiday season between 1 November and 20 Published in December showed that sales could reach 4 percent to U.S. $ 25.524bn from the previous year.

Amazon, Walmart, Best Buy Apple.com and have not been identified as the main e-commerce portals, the hay while the sun shone. The e-commerce industry is hoping for a better fourth quarter show the data from the U.S. Census Bureau, Department of Commerce on 16 February 2010 to be published.

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